Whooshbrain

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Brand Voice or Brand Voices

Finding a consistent brand voice or writing style is soooooooo damn hard.

It’s a struggle. Now I know. I have many “personalities” or “thoughts” in my mind.

All distinct.

Different tones.

Different agenda.

It gets triggered, and some of them chime in. Different perspectives!

That’s why I have resistance in having a brand voice or writing style when writing online.

It’s a challenge to pick which one to let. It’s out because they’re competing. Because it gets triggered and everyone wants to pitch in!

Have you ever noticed your thoughts chimed in? How would you decide which one to dominate?